Athletic Development
Case Study 1
University of Tennessee Athletic Development
VASF Guidebook
The University of Tennessee's Volunteer Athletic Scholarship Fund (VASF) is the fundraising arm of UT Athletics. Working closely with Director David Blackburn, Associate Athletic Director for Development, members of his staff, as well as Tennessee's Sports Information Department, Baseline SportsMedia has created an annual Guidebook, a 28-page, full color, self-cover booklet, which serves as not only the central reference for continuing donors, but also as an introduction for new donors.
The VASF Guidebook provides information about giving categories, methods of support, donation deadlines, tax details and donor benefits. In addition, the Guidebook offers important practical information, such as ticket info, game schedules, parking and seating for both football and basketball.