Athletic Development
Case Study 2
University of Georgia Athletic Association
Annual Report
In order to present financial data results, acknowledge donors, and review the successes of student-athletes, teams and coaches during the previous year, the University of Georgia Athletic Association publishes a 72-page color annual report.
Nearly every part of UGA Athletics-Marketing, Corporate Sales, Ticket Sales, Operations, Sports Information and Finance-provides information and images for this publication. Virna Medoza, Assistant Director of Development / Stewardship, and her staff work closely with Baseline SportsMedia to compile and organize this nearly overwhelming amount of material, but through experience and coordinated efforts, the end product is not only slick and