The Resources
By partnering our own marketing team with these sites and other direct media resources, Baseline SportsMedia takes a custom approach to your email marketing plan.

The Options
1: An email that tells it all,including html and plain text content that promotes the giveaway event, plus simple links to your web site.
2: An email teaser,linking to a Custom-designed Landing Page, where visitors can see the promotional content, more links and images.
3: An email teaser + Custom-designed Landing Page, and an Easy Formwhere visitors can join your burgeoning on-line fan community, request info about other athletic events and promotions, including (for example) Athletic Development.

Wait a minute—we already have an Athletics web site.
The Custom-designed Landing Pageis a hosted, stand-alone promotional device focusing on the event or season, and has links to your existing marketing & promotions pages. With all due respect to hard-working SIDs, nearly every college athletics site buries the Marketing & Promotions content beneath a jungle of Sports Information. With targeted emails and a Landing Page, you can actually boost trafficto promotional content, and develop and serve your ownaudience.

The Payoff
Build loyal communities of new and long-time fans, especially valuable for non-revenue or Title 9 sports. Increase the value and effectiveness of existing promotions. Vastly increase the value (both real andperceived) of promotional sponsorships.

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