Athletic Marketing
Case Study 1
Tulane Football
If you look at Baseline SportsMedia's vast portfolio of posters, you'll see the variety of themes, tag-lines, angles, visual styles, and approaches to a given team. Not every poster has a highly conceptualized slogan or theme to be a success. And not every poster needs it.
Every poster should, however, have a look, and that look is often more effective than a slogan.
Working closely with ISP and Tulane University's marketing staff, we developed a poster which featured seniors and Head Coach Chris Scelfo. Incorporating Tulane Green Wave's existing identity elements (logo, colors, "Think Green!") and hi-quality photographs, Baseline SportsMedia developed a professional, dynamic and energized look in about three weeks form start to finish.