Athletic Marketing
Case Study 3
University of San Diego Basketball
Working within a limited budget does not limit the potential for great design and effective communication. The University of San Diego
found this out when they asked Baseline to devise a men and women's basketball season package which included: 1.) Promotional Schedule Poster; 2.) "Pres-Able" Schedule sticker; 3.) Season Tickets Brochure, envelope and mailing.
Incorporating staged team photos with action shots, plus San Diego Toreros logos and images of USD merchandise, we devised a cohesive and great looking package for their first-ever season ticket mailing.
The ticket brochure has also swept up the 2004-05 NACMA award for Best Season Ticket Brochure Design.






