Athletic Marketing
Case Study 4
Vandy Football Retro Scratch Cards
Vanderbilt's first job with BSM came about when Director of Promotions Brandon Barca planned a giveaway of classic replica football jerseys at two home football games.
To put it bluntly, a scratch card project requires a handful of winning cards and a bunch of losers, and this particular job required using retro pictures as well for each card. Brandon uploaded scans of some ancient photos ('74 & '80), as well as Vandy logos, sponsor logo and edited copy to the client upload area of our website. His giveaway dates were set, so the heat was on.
Thus armed, Baseline SportsMedia turned out a quick rough design that was approved and the job went into production. It was a great promotion -- fans with winning cards redeemed them right at the stadium and walked away with their '74 and '80 football jersey replicas.
With the success of that job behind us, the trust and workflow in place, Brandon called on Baseline SportsMedia to design and print another scratch card for a home game basketball giveaway a few months later.