Sports Information (SID)

Case Study

UGA Woman's Basketball
Media Guide Cover & Recruiting Pages

Associate SID for UGA Athletics Mike Mobley asked Baseline SportsMedia to design some special internal pages for the 2004-05 Lady Dogs Media Guide, in addition to the front and back covers. The challenge: designing attractive recruiting content, while keeping within NCAA rules regarding recruiting materials.

Our initial came from the look and message behind young women's magazines. Fusing that with some basic concepts of college recruiting, we compiled images and copy in a way that made the first 16 pages of the usually dry sport info material (from a high school senior's point of view) into an attention-getting pitch for UGA, Athens, and in particular the Lady Dogs.

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